About the HSRA™ Team

The HSRA™ Mission & Vision

Our Mission is to make a difference in the lives and businesses of professional Home Stagers, ReDesigners, and Realtors throughout the world by helping them reach their goals and find purpose with the services they provide.

HSRA™ exists to provide expert training, knowledge, and support to Home Stagers and ReDesigners throughout the world, which ensures top service and results to our clients and business partners.

A Bit of History

WITH OVER A DECADE OF EXPERIENCE IN THE HOME STAGING AND REDESIGN INDUSTRY, FOUNDER JANA USELTON HAS RUN EVERY ASPECT OF THE BUSINESS FROM DRIVING THE DELIVERY TRUCK TO PERSONALLY STAGING THOUSANDS OF HOMES.

Starting the business in her home, hiring her best friend, and hitting the town in her SUV, Jana built an interest into a multi-million dollar business that is still flourishing today. Now in “Phase 3,”  she is able to dedicate the majority of her time pouring into her management team and staff, training Real Estate Agents, and consulting other professional Stagers throughout the world.

As one of the largest and most successful Staging businesses in the country, Jana is able to pull from her knowledge, challenges, and successes to train others who desire to be the best of the best.  Jana has also teamed with many top experts throughout the country to assist in this venture, changing and improving our industry for the better.  They see one day where Professional Home Staging is expected and a must for every home going on the market regardless of price point.

``Core values and beliefs are where the vision begins. Core values and beliefs are like an ether that permeates an organization, its decision, its policies, its actions throughout all phases of its evolutions"

- James Collins