About the HSRA™ Team
Owner & Founder
AS THE OWNER OF ONE OF THE LARGEST AND MOST SUCCESSFUL STAGING BUSINESSES IN THE COUNTRY, JANA IS ABLE TO PULL FROM HER KNOWLEDGE, CHALLENGES, AND SUCCESSES TO TRAIN OTHERS WHO DESIRE TO BE THE BEST OF THE BEST. JANA HAS ALSO TEAMED WITH MANY TOP EXPERTS THROUGHOUT THE COUNTRY TO ASSIST IN THIS VENTURE, CHANGING AND IMPROVING THE INDUSTRY FOR THE BETTER.
VP of Operations
LAURIE CONTRIBUTES HER OPTIMISM, VISION AND SPONTANEITY WITH 20+ YEARS OF EXPERIENCE INSIDE THE REAL ESTATE INDUSTRY, FOCUSING ON THE IMPORTANCE OF HOME STAGING AND BENEFITS IT PROVIDES BOTH REAL ESTATE AGENTS AND HOME SELLERS. SHE PLACES A STRONG EMPHASIS ON DRIVING VALUE AND CREATING BRAND AWARENESS.
DANA'S LIFELONG PASSION TO TEACH AND TRAIN OTHERS LED HER TO THE PERFECT OPPORTUNITY WITH THE HOME STAGING & REDESIGN ALLIANCE AS THE MEMBERSHIP & EDUCATION COORDINATOR. HERE EXPERIENCE IN VISUAL MERCHANDISING, TEAM TRAINING, AND HOME STAGING HAS PROVIDED AN EXTENSIVE BACKGROUND TO DRAW FROM TO INSPIRE AND EDUCATE. LEADING TEAMS, TEACHING CONTINUING EDUCATION COURSES, AND COACHING MEMBERS AND THEIR TEAM ARE TESTIMONIES TO HER DEDICATION AND PERSEVERANCE TO POUR WISDOM AND TRAINING INTO THOSE AROUND HER.
JILL IS THE LOVER OF ALL THINGS DIGITAL. GIVE HER AN IDEA AND SHE WILL FIGURE OUT HOW TO MAKE IT WORK. SHE IS A PROBLEM SOLVER THAT IS ALWAYS UP FOR A CHALLENGE. IN HER FREE TIME SHE IS CONSTANTLY LISTENING TO ANYTHING BUSINESS RELATED AS WELL AS SHARING HER LOVE FOR THE LORD EVERYWHERE SHE GOES.
The HSRA™ Mission & Vision
Our Mission is to make a difference in the lives and businesses of professional Home Stagers, ReDesigners, and Realtors throughout the world by helping them reach their goals and find purpose with the services they provide.
HSRA™ exists to provide expert training, knowledge, and support to Home Stagers and ReDesigners throughout the world, which ensures top service and results to our clients and business partners.
A Bit of History
WITH OVER A DECADE OF EXPERIENCE IN THE HOME STAGING AND REDESIGN INDUSTRY, FOUNDER JANA USELTON HAS RUN EVERY ASPECT OF THE BUSINESS FROM DRIVING THE DELIVERY TRUCK TO PERSONALLY STAGING THOUSANDS OF HOMES.
Starting the business in her home, hiring her best friend, and hitting the town in her SUV, Jana built an interest into a multi-million dollar business that is still flourishing today. Now in “Phase 3,” she is able to dedicate the majority of her time pouring into her management team and staff, training Real Estate Agents, and consulting other professional Stagers throughout the world.
As one of the largest and most successful Staging businesses in the country, Jana is able to pull from her knowledge, challenges, and successes to train others who desire to be the best of the best. Jana has also teamed with many top experts throughout the country to assist in this venture, changing and improving our industry for the better. They see one day where Professional Home Staging is expected and a must for every home going on the market regardless of price point.
``Core values and beliefs are where the vision begins. Core values and beliefs are like an ether that permeates an organization, its decision, its policies, its actions throughout all phases of its evolutions"
- James Collins
Who We Are...
We are cutting edge in our industry
We are honest and integrous
We are faithful & trustworthy
We are strategic and plan for success
We are passionate about our cause
We provide solid support & encouragement
We place the needs of our members first
We are kind and pleasant